Our Journey: Building a Trusted Auction Platform
From a local auction house to a structured national marketplace for industrial assets.
Mitchell Auction was founded with a simple goal: to bring order and transparency to the sale of heavy equipment and industrial assets. Our journey began over a decade ago, focusing on local construction equipment auctions. Recognizing the need for a more organized, digital-first approach, we developed our proprietary platform to categorize listings, streamline the bidding process, and provide clear procedural documentation. Key milestones include the launch of our online lot catalog in 2015, the expansion into national vehicle auctions in 2018, and the establishment of our regulated transaction framework in 2021. Today, we facilitate the structured sale of thousands of assets annually, connecting buyers and sellers within a trusted, functional marketplace.